The first museum-led incubator

Fusing artistic provocation with an entrepreneurial spirit to enable ideas that make culture better.


• A coworking space designed to encourage collaboration and spark new ideas from the synthesis of different disciplines
• A museum-led “safe space” for investigating, seeding, and testing provocative creative enterprises
• Shared resources for developing new ideas, creative projects, and businesses, featuring prototyping tools, community workbench, and classroom
• An event space and social areas for networking and knowledge exchange

• A network of mentors and advisors that includes New Museum staff, trustees, and affiliates
• Monthly critiques with New Museum curatorial staff
• A program of lectures and workshops with outside experts in art, design, science, business, and technology
• Financial support via NEW INC Fellowships and subsidies (in development), and connections to potential investors

• A diverse membership selected to encourage cross-fertilization of ideas, including: artists, designers, technologists, and entrepreneurs
• Proximity to New Museum programs like IDEAS CITY and affiliates like Rhizome and Columbia University GSAPP Studio-X
• A platform for showcasing and sharing ideas with expert communities and the public (to be developed in collaboration with members)

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