Marketing brings the customers to you (or your website, your store or your company). Success means having a great marketing strategy both ONLINE and OFFLINE. You will leave this 6-hour, 5-speaker workshop with all the elements to successfully market your business. First you will identify the issues below. This will prepare you to focus on the best, most effective and within your budget vehicles to use to get your message out to your defined target market. Who’s my customer? How will he/she use my product/service? What do they need to know about it? What makes it special, different, better? How much will they pay? How can they sign on, buy it? $89 if preregister, $99 walk-in Price includes lunch.